The length of my main product (the teaser trailer) is one minute and fifteen seconds. This is therefore in keeping with the expected time of a teaser trailer which is 60-90 seconds. I feel that the three pieces work well together with the main focus of the character "Bloody Mary" throughout. If i had more time i would like to change the transition of the two music tracks as it is maybe not subtle enough to settle the audience before the horror element of the trailer is unleashed. Also i would like to alter the beginning of the trailer to give a more clear understanding of the plot to the audience, so we can establish the characters and what may happen as the trailer unfolds. Also from audience feedback i realise that for further improvement i would have to shoot all shots for the trailer inside or make the exterior shots less contrasting and confusing for the audience.
I particularly feel that my poster works well with my main product as i have used the image of "Bloody Mary" that we see towards the end of the trailer and therefore they nicely tie in with each other. The darkness of the image on the poster perpetuates the idea of "Bloody Mary" causing unusual things to occur without explanation, as she is a dark mysterious character. The non-expressionate face leaves the audience wanting to know what is behind it and what she will do. The tagline, "For the first time the legend comes alive" i have taken from my main product to keep continuity within the promotional package. The more the target audience read it the more likely they are to view it for themselves instead of left wondering. The font of the reviews is very similar to the inter-titles of my main product, so the audience will see that they work together. I decided to use red text as i did for the main product but i chose to change the font to flow with the tears coherently, as a theme down the poster. I also felt that it works well because it doesn't give too much information away to the audience but enough from the image for them to want to know more.
My movie magazine works on the level of holding the theme and the main image again ties in with the trailer. This is when "Bloody Mary" walks through the graveyard and the background setting of the church in the hanging of a victim shot. Using the idea from "Empire" magazine allows me to follow the correct layout to show the promotional package to its best ability. By having two crosses on the cover it continues the theme of religion through and shows an angle on another theme though the trailer. Looking at the film strip i think that having the images in this order partly summarises the trailer itself. We see an innocent potential victim, then an actual victim being killed and finally back to where everything started, the main character of "Bloody Mary". I included the obvious features which need to be included onto a front cover such as the website, barcode, coverlines, price, issue and date so it follows the conventions needed for it to work as a promotional piece. I have also taken stills from the teaser trailer as well and placed on the magazine front cover to keep the theme of continuity between the three texts.
As a distributor they would have direct control over the teaser trailer and the film poster but would not have direct control over the movie magazine front cover, meaning it is less effective for the production company in marketing their film and sending it out to the mass market.. Therefore this means that the distributor would have to aim to get this as part of the publicity element within their marketing strategy. The control of the movie magazine front cover would be in the hands of the magazine editiors and therefore this means that my movie would have to compete against other films within its genre to try and amass its largest possible target audience.
The distribution company for my media texts would be involved in above the line advertising as they will want to get the product spread out to as many and as broad an audience as possible. This would be done through the use of all types of media including, tv, radio and the internet. This is normal to be impersonal as not everyone the production company is targeting are the same person. My product would be advertised in these ways as the large majority of them would be within the fifteen to twenty-four year olds who use these forms of media communication to find out about upcoming movie releases.
I chose to have the rating at fifteen as this would allow for everybody within the target audience of fifteen to twenty-four year olds to go and view the film. As over half of cinema goers are in this category and this seemed as the most sensible choice and would not cut off any of the potential target audience. If i were to raise the certification to eighteen a lot of the target audience from high schools and students at college would be lost but on the other hand the older section who could see it may not think of it as a wimpy film and is serious within the genre. If i were to certicate it at a twelve this would mean i would straight off potentially lose a substantial amount of the cinema audience of fifteen to twenty-four because they would feel that it wouldn't satisfy their needs and would not work very well as a horror which are very rarley at this certification anyway.
For the film poster and magazine front cover the main area that needs to be focused on is giving the audience the most important factor of the film that stands out or that runs through the product. This could be a central character, the genre of the film, location or something involving the storyline. On my film poster i have used a large close up image of the central character "Bloody Mary" which is seen in the teaser trailer itself with the tears of blood running down her face. For my magazine front cover i have again chosen "Bloody Mary" as the central part but haven't taken it from the teaser trailer but as a photo as this is what would normally be done with a real image for an actual movie magazine front cover. I have tried to keep a feel of darkness and bloodiness through the two pieces to make them seem related and to compliment each other.
I particularly feel that my poster works well with my main product as i have used the image of "Bloody Mary" that we see towards the end of the trailer and therefore they nicely tie in with each other. The darkness of the image on the poster perpetuates the idea of "Bloody Mary" causing unusual things to occur without explanation, as she is a dark mysterious character. The non-expressionate face leaves the audience wanting to know what is behind it and what she will do. The tagline, "For the first time the legend comes alive" i have taken from my main product to keep continuity within the promotional package. The more the target audience read it the more likely they are to view it for themselves instead of left wondering. The font of the reviews is very similar to the inter-titles of my main product, so the audience will see that they work together. I decided to use red text as i did for the main product but i chose to change the font to flow with the tears coherently, as a theme down the poster. I also felt that it works well because it doesn't give too much information away to the audience but enough from the image for them to want to know more.
My movie magazine works on the level of holding the theme and the main image again ties in with the trailer. This is when "Bloody Mary" walks through the graveyard and the background setting of the church in the hanging of a victim shot. Using the idea from "Empire" magazine allows me to follow the correct layout to show the promotional package to its best ability. By having two crosses on the cover it continues the theme of religion through and shows an angle on another theme though the trailer. Looking at the film strip i think that having the images in this order partly summarises the trailer itself. We see an innocent potential victim, then an actual victim being killed and finally back to where everything started, the main character of "Bloody Mary". I included the obvious features which need to be included onto a front cover such as the website, barcode, coverlines, price, issue and date so it follows the conventions needed for it to work as a promotional piece. I have also taken stills from the teaser trailer as well and placed on the magazine front cover to keep the theme of continuity between the three texts.As a distributor they would have direct control over the teaser trailer and the film poster but would not have direct control over the movie magazine front cover, meaning it is less effective for the production company in marketing their film and sending it out to the mass market.. Therefore this means that the distributor would have to aim to get this as part of the publicity element within their marketing strategy. The control of the movie magazine front cover would be in the hands of the magazine editiors and therefore this means that my movie would have to compete against other films within its genre to try and amass its largest possible target audience.
The distribution company for my media texts would be involved in above the line advertising as they will want to get the product spread out to as many and as broad an audience as possible. This would be done through the use of all types of media including, tv, radio and the internet. This is normal to be impersonal as not everyone the production company is targeting are the same person. My product would be advertised in these ways as the large majority of them would be within the fifteen to twenty-four year olds who use these forms of media communication to find out about upcoming movie releases.
I chose to have the rating at fifteen as this would allow for everybody within the target audience of fifteen to twenty-four year olds to go and view the film. As over half of cinema goers are in this category and this seemed as the most sensible choice and would not cut off any of the potential target audience. If i were to raise the certification to eighteen a lot of the target audience from high schools and students at college would be lost but on the other hand the older section who could see it may not think of it as a wimpy film and is serious within the genre. If i were to certicate it at a twelve this would mean i would straight off potentially lose a substantial amount of the cinema audience of fifteen to twenty-four because they would feel that it wouldn't satisfy their needs and would not work very well as a horror which are very rarley at this certification anyway.
For the film poster and magazine front cover the main area that needs to be focused on is giving the audience the most important factor of the film that stands out or that runs through the product. This could be a central character, the genre of the film, location or something involving the storyline. On my film poster i have used a large close up image of the central character "Bloody Mary" which is seen in the teaser trailer itself with the tears of blood running down her face. For my magazine front cover i have again chosen "Bloody Mary" as the central part but haven't taken it from the teaser trailer but as a photo as this is what would normally be done with a real image for an actual movie magazine front cover. I have tried to keep a feel of darkness and bloodiness through the two pieces to make them seem related and to compliment each other.
Some good comments on the relationship between the teaser and the poster - you could develop them further: does the tagline appear in both? If not do you think it should? How else might you have been able to reinforce the central elements of the advertising campaign?
ReplyDeleteYou need to think about your magazine cover as something that a distributor would not be directly in control of but would aim to get as part of the PUBLICITY element of its marketing strategy - so you should explore the three areas of advertising, promotion and publicity in more detail, and focus on how publicity such as getting on the front cover of a magazine might be generated.